Our vision and values
Saving lives, investing in our people and supporting our partners. #WeAreEEAST
Our purpose
We care for our patients, our communities and each other, making every minute count to save lives and improve outcomes for patients.
Our vision
Everyone in the east of England will have high-quality urgent and emergency care. Health and care providers across the region will work in partnership with EEAST to make this happen.
Our mission
- Patient mission: To provide high-quality urgent and emergency care that is fair, responsive and focused on patient need.
- People mission: To provide a supportive, inclusive and empowering environment for our people. It will support individual and organisational performance.
- Partnership mission: To connect patients to the best care, at the right time, first time, every time through working with our partners.
- Productivity mission: To be an innovative, efficient and sustainable healthcare partner, to meet the needs of our communities within the resources available to us.
Our values

We are Accountable
We are accountable means we will do what we say we will do, and that we will be honest, even when things go wrong.
It means we want our people to collaborate with others to get the job done – from crew mate to colleagues in other teams and system partners.
It means taking responsibility for our individual wellbeing and actions. But if our people are struggling at work, we will be there for them.

We are Respectful
We are empathetic: To care for our patients, we need to be able to put ourselves in their shoes. But understanding different perspectives is also important when collaborating with colleagues in the Trust and across system partners.
We are compassionate: Caring is an important part of the ambulance service, but it doesn’t just extend to our patients. We would like our people to care about their colleagues and staff.
We are inclusive: We work with a diverse set of patients and have a diverse workforce, so being inclusive is essential to us.

We strive to be Excellent
We keep improving the way we work: We ask our people to continually improve the way they work independently and with colleagues and partners. If they can see a better way, try it or get support for it.
Develop the skills needed to do the job well: We ask our people to develop the skills they need to do the job well – be that simply keeping up to date, deepening understanding, or expanding their skills.
We act on feedback: We believe feedback is a gift, to be acted upon, even if simply understanding a different perspective.