It's your call

'It's Your Call', make the right decision...

 We are re launching a campaign from a few years ago, to keep the public educated on how 999 calls are handled and prioritised, so that in the event of a medical emergency, they feel better equipped to know what to do.

It’s Your Call’ focuses on three key elements:

Continuous improvement
We’re investing into new initiatives and processes, to improve our quality of service

We’re always here
We’re working hard to provide an effective and quality service around the clock

Here to help
We’re here to help you feel more confident and better equipped at handling an emergency


With this campaign, we want to:

  • showcase our continuous developments in improving quality of care, from new and improved technology to new fleet on the roads
  • educate and engage the public on best practice when dialling 999, for both the patient and EEAST staff involved
  • improve public confidence in the service, and to prompt patients to ask themselves if they are making the right decision in dialling 999 or can consider alternatives

Our new social media campaign will launch Monday 17 May 2021 and we need your help. Follow it's journey and share it far and wide:

Facebook: @EastEnglandAmbulance 
Twitter: @EastEnglandAmb
Instagram: @EastEnglandAmb


#ItsYourCall Activity Book for Children:


As part of our campaign we have created an activity book for children. The book includes a story for children to read and puzzles for them to complete along the way. Once completed, they will be able to understand when and how to call 999 in an emergency. The activity book includes two characters, Lex and Pat who will take the reader on a journey through the book.

It is important to help children understand what happens when you call 999 and hopefully not feel scared when/if the situation ever arises. We have tried to make the activity book fun but educational, so please share with your children or parents you know and help us spread the word!

Download our #ItsYourCall Activity Book.


Christmas Colouring Sheets: 

Download our Christmas Colouring Sheets featuring our friends Pat and Lex this festive season! 

Pat and Lex - Christmas Colouring Sheet 1

Pat and Lex - Christmas Colouring Sheet 2

Useful downloads