The East of England Ambulance Service NHS Trust (also referred to on this site as “EEAST” or “the Trust” or “we” or “our”) are committed to preserving the privacy of all visitors to this website.

Please read the following privacy policy to understand how we use and protect the information that you provide to us.

By using this website you consent to the collection, use and transfer of the information that you provide to us in accordance with the terms of this policy.

We reserve the rights to change the contents of this website, including this privacy policy at any time, by posting such changes on the website. It is your responsibility to familiarise yourself with this policy regularly to ensure that you are aware of any changes. Your continued use of this website following the posting of any such changes will constitute your acceptance of the revised privacy policy.

We will process your data in accordance with the Data Protection Act (2018). The purpose of the privacy policy is to inform you as a user of the site about what information we collect when you visit the site, how we use the information, whether the information is disclosed, the ways in which we protect users' privacy and how you can remove your data from our systems should you wish to do so.

We want you to feel secure and informed when visiting the site. We are committed to respecting your privacy. Below we give an overview of how we do that.


Please find our COVID-19 privacy notice here.


Find out information about how we use cookies on our site here.

Information we collect when you visit

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

If you register with the website, or if you fill in a form on the website, you may be asked to provide information about yourself (including your name and necessary contact details) to allow us to process your request. The individual form will explain what we will do with your data and how long we will keep this for.

We also collect information about your usage of this website as you and others browse and use our website (see section on “cookies”).

We collect information indirectly and directly. When you access, we use technology to collect information indirectly, such as your Internet address, which is then kept in our Internet access logs. (see paragraph below about our webserver log files)

We collect information directly from you in a number of ways. One way is by using cookies. You can view our cookie statement and find about cookies that we use on our site. If you are uncomfortable about the use of cookies, you can disable cookies on your computer by changing the settings in the preferences or options menu in your Internet browser.

We also collect information when you give it to us. When we collect this type of information, we will notify you as to why we are asking for information and how this information will be used. It is completely up to you whether you provide it.

How we use this information?

We analyse it to see what is most effective about our site, to help us identify ways to improve it, and to make it more effective. We may also use data for other purposes, which we would identify to you at the point we collect the information and request you to formally opt-in and agree to your data being used for that specific purpose.

Links to external sites, including social media

This website contains links to other websites, both those of government departments and of other organisations. This privacy policy applies only to this website, so when you are moving to another site which collects personal information you should always read the privacy policy relating to that website.

We do not pass on any personal information you have given us to any other website operators.

The social media sites that we link to are third-party sites and the Trust does not have any control over the way that these sites use your information. If you choose to access these sites using the links provided, the operators of these sites may collect information from you that may be used by them in accordance with their privacy policy, which may differ from ours. You should read their respective privacy policies carefully to find out what happens to any information that is collected by these services when you use them.

Will we disclose your information to or share it with other organisations?

As a government department, we do not share data with other organisations unless the law permits us to do so. We do not sell individual information. We will share it only with our authorised Data processors, who must act at all times on our instructions as the Data Controller under the Data Protection Act (2018). Before you submit any information, we will notify you as to why we are asking for specific information and it is up to you whether you provide it. For more information please view our privacy notice.

We may give you access to your information

You are entitled to know whether we hold information about you and, if we do, to have access to that information and require it to be corrected if it is inaccurate. You can do this by contacting

You have the right to be forgotten on our systems

You are entitled to withdraw your consent regarding any personal data you have provided us at any time. This also applies to any photographs where you can be identified, even if you may have consented to its use previously. You have the right to be forgotten on our systems. 

There are some limitations to this right, if you wish to discuss this or withdraw your consent to the Trust processing your personal data please contact

Your data is kept under secure conditions

We take appropriate steps to maintain the security of your data on our website. Unfortunately, the transmission of information via the Internet is not completely secure. Although we employ security measures to protect the information provided by you, we cannot guarantee the security of your data transmitted to our site and any transmission is at your own risk. Once we have received your information, we will use appropriate security procedures and features aimed at preventing any unauthorised access, unlawful processing, accidental loss, destruction or damage.

Webserver log files

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web servers so that data (such as the web pages you request) can be sent to you.

Webserver log files are used to record information about our site, such as system errors. The Trust also uses log files to monitor site traffic. Log files do not contain any personal information or information about which other sites you have visited.

Data Protection Officer

If you wish to contact our Data Protection Officer, please email


National Opt Out 

What is the national data opt-out? 

The national data opt-out policy was introduced on 25 May 2018, following recommendations from Dame Fiona Caldicott in the 'Review of data security, consent and opt-outs'. National data opt-out is a service which allows the public to opt out of their confidential information being used for purposes beyond their individual care and treatment. This review aimed to ensure the public can make choices on how their data is used for research and planning purposes.  

What does it mean for me? 

The information collected about you when you use these services can also be used and provided to other organisations for purposes beyond your individual care, for instance to help with:   

  • improving the quality and standards of care provided
  • research into the development of new treatments  
  • preventing illness and diseases
  • monitoring safety
  • planning services

This may only take place when there is a clear legal basis to use this information. All these uses help to provide better health and care for you, your family and future generations. Confidential patient information about your health and care is only used like this where allowed by law.  

Most of the time, anonymised data is used for research and planning so that you cannot be identified in which case your confidential patient information isn’t needed. 

You have a choice about whether you want your confidential patient information to be used in this way. If you are happy with this use of information you do not need to do anything. If you do choose to opt out your confidential patient information will still be used to support your individual care. 

To find out more or to register your choice to opt out, please visit  On this web page you will: 

  • See what is meant by confidential patient information
  • Find examples of when confidential patient information is used for individual care and examples of when it is used for purposes beyond individual care
  • Find out more about the benefits of sharing data
  • Understand more about who uses the data
  • Find out how your data is protected
  • Be able to access the system to view, set or change your opt-out setting
  • Find the contact telephone number if you want to know any more or to set/change your opt-out by phone 
  • See the situations where the opt-out will not apply

You can also find out more about how patient information is used at: (which covers health and care research); and (which covers how and why patient information is used, the safeguards and how decisions are made). 

You can change your mind about your choice at any time. 

Data being used or shared for purposes beyond individual care does not include your data being shared with insurance companies or used for marketing purposes and data would only be used in this way with your specific agreement. 

More information is available from: