Trust introduces BSL corporate video

Date: 18 May 2018

This deaf awareness week, the Trust is excited to use British Sign Language (BSL) in its recently released corporate video.

Signed by Senior Paramedic Esther Shawe, who holds an NVQ Level Three qualification in BSL, the Trust aims for this film to be the start of greater work within the deaf community.

Recently, Esther also led a class of more than 50 students with a variety of disabilities in a signed first aid and 999 educational class in Bedford College.

Paul Fitzgerald, Equality and Inclusion Lead at EEAST, said: “Engaging with a wider range of our under-represented groups across the region is important to the Trust and introducing sign language and subtitles to some of our digital materials is a new step for us. We’re excited to work more with our hard of hearing community and excited to trial how best to create this type of film. We want to show that we are excited and willing to learn how to make it part of our business as usual work.”

Esther, who is based at Chelmsford, said: “While I’m not a fully trained BSL interpreter like those on the television, I’m thrilled to be able to use my skills and help promote access for the deaf community to the Trust through work like this. I also want to empower our staff to be able to communicate, even basically, with deaf patients and the wider community and this is the next piece of work we’ll be looking at.”

EEAS are committed to delivering appropriate and targeted services to the diverse communities across our regions.

You can watch the full video here:

  • Summary:

    This deaf awareness week, the Trust is excited to use British Sign Language (BSL) in its recently released corporate video.