TrainEEAST, our commercial training department, trains between 3,000-5,500 people every year in pre-hospital emergency care and 999 emergency protocols. This has a significant impact on patient care because when good life-saving care can be given quickly by trained colleagues in the workplace patient handover to EEAST ambulance crews is more effective.

Customers and partners include businesses, NHS trusts, police, social care, GP surgeries, hotels, and many others. The most popular courses that TrainEEAST offer are lifesaving interventions in the workplace. (Including First Aid at Work, Emergency First Aid at Work, Basic Life Support, Intermediate Life Support, First Responder Emergency Care, Moving and Handling, Police Firearms Medic (D13), Falls Intervention Training along with re-qualifications and refreshers).

TrainEEAST, having planned a significant programme of sales promotion and branding activities, was affected by the pandemic as face-to-face training was discontinued. TrainEEAST was able to increase resilience in the wider Trust by training co-responders, patient transport service colleagues and other blue light partners to support crews.

During the last year we have developed a programme to start to recover sales to pre-COVID levels. This included developing online and blended training, new training products, and significantly, the re-instigation of our sales and marketing campaign. New business has been won with Bedfordshire/Cambridgeshire/Hertfordshire Road Traffic Policing and CentreParcs among others joining our customer list.

TrainEEAST sell automated external defibrillators (AED) to organisations, often as a ‘bundle’ with basic life support and defibrillator training, although the recent global shortage in semi-conductors has dramatical slowed sales and profit. This slowdown is likely to continue through into next year.

Customer satisfaction is rated at ‘Good’ or ‘Excellent’ by 98.5% of customers.

TrainEEAST has trusted status with  its awarding body partners.

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