Our Corporate Strategy

Corporate Strategy 2020-2025

We have published a new corporate strategy, which outlines our Trust’s priorities for the next five years.

The strategy was approved at our board meeting in July 2020 and developed following extensive consultation in autumn 2019. It runs until 2025 and outlines how we will achieve our ultimate aim of keeping patients and staff at the heart of everything we do while delivering our vision of ‘outstanding care, exceptional people, every hour of every day’.

The document introduces our four goals for the coming five years, which focus on our staff, quality of care, collaboration and sustainability. It also sets out the enabling strategies which underpin this work and will further transform our Trust into an exceptional place to work, learn and volunteer while we continue to meet the very highest performance standards

Corporate Strategy consultation

During October and November 2019, staff, patient representatives, volunteers, sustainability and transformation partnership (STP) colleagues and charity and emergency service partners were given the chance to comment on the draft corporate strategy, which outlined our priorities and vision for providing safe, high quality care.

The feedback and comments were overwhelmingly positive and showed that the public really value EEAST’s staff and the clinical competence of our services. The findings have been used to help shape the final document, which is due for publication this summer.

As well as commenting positively about our staff, people who responded told us that they felt EEAST should:

  • Focus on our core 999 service and making sure we consistently deliver timely care.
  • Ensure that our staff feel valued and supported, with an emphasis on wellbeing and mental health.
  • Provide long-term stability within our leadership so that we can ensure our Trust is well-led.
  • Improve training and development to help our staff reach their full potential.
  • Take additional steps to become greener and reduce our environmental impact, such as by recycling more widely.
  • Develop initiatives which equip the public, and especially children, with basic first aid skills, while also working more closely with partners to promote public health and prevention.

More information is available from: