Look East statement and bulletin correction

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Look East statement and bulletin correction
05 February 2013

On Saturday the East of England Ambulance service arranged for a Look East reporter to ride out with one of our crews to gain a deeper insight into the challenges the service faces.

While the outcome in terms of a balanced piece with our crews was positive, unfortunately, due to a last minute change of plan by Look East about how this story was presented and treated and when it was to be aired we did not get the opportunity of a full right of reply to the issues raised.

One of those key issues raised by crews was low staff morale directly because of recent adverse press but this link to press was not made clear in the report and presenters focused on it afterwards purely as a Trust only issue.

Despite the Trust organising an interview for Look East with Interim Chief Executive Andrew Morgan on Friday, organising the ride out on Saturday, arranging another interview with Andrew for Thursday to follow up and trying to rearrange that at short notice today - because Look East decided to use the piece earlier than planned - presenters stated in the bulletin that the Trust declined to be interviewed.

We would therefore like to clarify that we were in the process of trying to arrange the interview today when Look East said they would not be able to accommodate us after all.

This is the full statement sent to the programme after we were told that an interview would not be possible:

“We are really pleased that Look East was able to come out with a crew to see first-hand the complex challenges faced by ambulance services which we are meeting head on with a strong improvement plan involving the recruitment of 200 extra frontline staff, giving more power at local level, more effective rotas, and liaising with hospitals to reduce handover times.

“We are also focusing on improving staff morale and piloting new cars in some areas staffed by advance paramedics able to treat less serious patients in their homes so they don’t have to go to A&E.

“Because this raft of measures is designed to do more with less it means we can improve services despite our requirement to make NHS efficiency savings of £50m over five years.”

East of England Ambulance Headquarters
Whiting Way
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